Customer Lifetime value (CLV) is a pretty simple, yet important and powerful, concept. Basically, you’re asking this: How much profit can I expect to see from my relationship with an average customer? (more…)
Posts Tagged ‘statistics’
Customer Lifetime Value (CLV)
Monday, September 5th, 2011Gamerati Analytics
Friday, September 17th, 2010
The RPG Countdown podcast would not be possible without sales statistics. You can’t rate products without knowing how many copies are being sold, right? (more…)
Atomic Array Listener Survey
Saturday, February 28th, 2009I sent out an informal survey to some of our Atomic Array listeners. I’m still pondering what all the responses mean, but here’s the results so far:
(1) How did you hear about Atomic Array?
47%: Host mentioned it on message boards or in IRC
24%: Promotions
12%: RPG Podcasts.com
6%: Google Search for “RPG Podcasts”
6%: Heard promo on another podcast
6%: iTunes Search
(2) What was your first episode?
40%: Episode 001 (Colonial Gothic)
13%: Episode 005 (Interface-Zero)
10%: Episode 010 (Shadows of Cthulhu)
37%: Various Others
(3) How often do you listen to the show?
13%: Once, never again
73%: Every show
(4) How do you listen to the show?
50%: Website
43%: iTunes
7%: RSS
Episode 011 (Pathfinder) is by far our favorite among our regular audience.
I also learned that some people love the rants and the CthuLou segments from Episodes 010 (Shadows of Cthulhu and CthulhuTech), but these also have a number of people that don’t care for them. The picks, on the other hand, aren’t as popular – but we didn’t receive any negative feedback on them, either.
Audience Tracking With Feedburner
Thursday, April 3rd, 2008Feedburner allows you to see how many listeners you have for your podcast. Check out the stats for some of the shows I listen to:
Writing for Pay
Bear’s Grove
The Digital Front
Dragons Landing
The Game Master Show
The Gamer Traveler
The Game That May Be
If you’re a podcaster, and you use feedburner, do you have this tool turned on? If so, please let me know so I can monitor your audience stats. I’m trying to get a handle on how large the podcast market is… at least for the demographic I’m in.