Just as snowmelt is an important part of the annual water cycle, events can be a watershed of content that continually refreshes your community. (more…)
Posts Tagged ‘marketing’
Events and Snowmelt Marketing
Monday, April 23rd, 2012My Local Gamerati
Tuesday, December 27th, 2011Today, I spent some time trying to figure out how many members of my extended virtual community live… in or near my physical community. (more…)
Marketing Lesson from Braum’s Ice Cream
Tuesday, October 18th, 2011The fast food industry has spent millions of dollars to figure out how to market to us. What can we learn from them? (more…)
The McDonald’s Drive-Thru and Customer Addiction
Tuesday, September 13th, 2011Watching people leave the McDonald’s drive-thru got me thinking about customer retention, and addiction. (more…)
It’s Time for ESP
Tuesday, October 5th, 2010
I signed a contract with Blue Sky Factory today, engaging them to be my ESP. This doesn’t mean I’ll be hooking up to electrodes and guessing at Zener cards. Not that kind of ESP. Blue Sky Factory is an Email Service Provider.
The Freedom of Transparency
Monday, April 12th, 2010
Chase VISA sent me an offer in the mail today; enroll in the FREE Chase Freedom program and receive 5% cash back on various purchases between April 1st and June 30th. I’m not sure how many home improvement purchases I’ll make over the next couple months, but when I do I’ll enjoy the kick back. (more…)
Leaving the Third Tribe
Monday, March 22nd, 2010
Early last month, Darren Rowse, Brian Clark, Chris Brogan and Sonia Simone launched Third Tribe Marketing, “a private community where like-minded people help each other out. It’s based on a combination of education and interaction that takes everyone’s Internet marketing skills to a higher level.” (more…)
FLGS Outreach
Friday, November 20th, 2009A retailer asked me for help reaching out to the gamers in their area. I responded with a the following suggestions (partially edited): (more…)