Jason Falls, VP Interactive and Online Communications at Doe-Anderson, and I speak about branding and social media. (more…)
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Posts Tagged ‘branding’
Advertising: Effective Brand Communication
Wednesday, May 14th, 2008I will be giving a talk at GenCon Indy this year about advertising: Advertising: Effective Brand Communication. There are so many topics that can be covered in a talk like this, I need your help determining which ones to focus on.
Here are some broad areas…
(1) Print Advertising: Discussing a short list of things people should consider, such as headlines, graphics, typography, etc.
(2) Audio Advertising: Producing quality audio ads and placing them on podcasts, radio.
(3) Online Advertising: Banner advertising and what to look (out) for.
(4) Video Advertising: Tips for a quality video ad.
I’d like the talk to help companies understand that there is a reason behind advertising – generally, you want people to buy something. However, you must always use advertising that supports your brand, or you’re working against yourself.
Anyway, I could use your help in this way…
(1) What do you want to know about advertising?
(2) What do you see are the topics at that junction between advertising and brand management?
(3) What tools can I give someone in 43 minutes that will encourage them to think differently about their own advertising and how it impacts their company?
Recovery a long-dead AIM account
Monday, May 12th, 2008
A long time ago, back when EverQuest was a free (mostly text chat) game on AOL, I signed up for an AOL account. In 1996, everyone used AOL. If you wanted to communicate with people online, AOL was the method of choice. In fact, I got my first website client using AOL Instant Messaging.
Unfortunately, for me, I didn’t maintain my AOL account, and lost my username of choice: ephealy.
Here I am, more than a decade later, and I’d like to re-secure my old username. Every time I sign up for a new site or service, I use the same username: ephealy. But, when it comes to AOL/AIM, I can’t. After all this time, AOL still has my old, now defunct, screen name in their database. What more, I can’t figure out how to get in touch with them so I can recover it. As far as I can tell, they want you to use an automated service, but that service can only recover accounts that have lapsed for less than six months.
So, I’m stuck. But, I am holding out hope that (some day) I can recover the first username I ever had.
If you happen to know how I can recover my old account, please let me know.