I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011. (more…)
Archive for the ‘gamerati’ Category
What Effective Banners Ads Look Like (Q3 2011)
Monday, October 17th, 2011What Effective Banners Ads Look Like (APR’10-MAR’11)
Wednesday, April 20th, 2011I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners of the last 12 months. (more…)
ENnie Awards Interview
Tuesday, October 5th, 2010
The ENnie Awards turn 10 years old next year. Right now, they’re running a series of interviews on the ENnie Awards blog, and were gracious enough to ask to speak with me.
Print vs PDF Pricing for Roleplaying Games
Thursday, September 23rd, 2010
Vincent Baker posed an interesting question on Twitter today:
“Hey, fellow RPG publishers, I’m thinking about PDF pricing. How do you price your PDFs compared to your books, and why?” (more…)
Do RPG Books Answer Your Questions?
Wednesday, September 22nd, 2010
When picking up a new roleplaying game, I have two related questions in mind:
(1) Why is this game fun?
(2) What can I do in this game? (more…)
Mapping Geographic Data
Monday, September 20th, 2010On Friday, I wrote about some of the analytics tools I’m building so that hobby game publishers and retailers can learn more about what products are selling, where, and to whom. (more…)
Gamerati Analytics
Friday, September 17th, 2010
The RPG Countdown podcast would not be possible without sales statistics. You can’t rate products without knowing how many copies are being sold, right? (more…)