GameratiTV is a year old, and I’ve learned a lot from it. (more…)
Archive for the ‘gamerati’ Category
MSRP Optimization
Sunday, June 24th, 2012Testing prices at local retailers for MSRP optimization. (more…)
Events and Snowmelt Marketing
Monday, April 23rd, 2012Just as snowmelt is an important part of the annual water cycle, events can be a watershed of content that continually refreshes your community. (more…)
Focus
Wednesday, April 18th, 2012I have come to appreciate the need for focus, in my life as well as my business. (more…)
What does an effective Kickstarter banner ad look like?
Saturday, March 10th, 2012I’ve managed the banner advertisements on a number of great gaming websites for the last few years. What started with the Kobold Quarterly home page has expanded into a network of sites visited by over 2 million gamers and comic book enthusiasts each month. (more…)
Best Performing Banner Ads of 2011
Monday, January 2nd, 2012
I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in 2011. (more…)
My Local Gamerati
Tuesday, December 27th, 2011Today, I spent some time trying to figure out how many members of my extended virtual community live… in or near my physical community. (more…)
Gamerati User Accounts
Monday, December 19th, 2011
Four years ago, I sat down and scrawled out some thoughts about what I would like to do to help the hobby game community. Over the last couple years, I’ve been able to support my family promoting games, and now it’s time to tackle some of the more ambitious ideas I had. (more…)
Marketing Lesson from Braum’s Ice Cream
Tuesday, October 18th, 2011The fast food industry has spent millions of dollars to figure out how to market to us. What can we learn from them? (more…)