Archive for the ‘Featured’ Category

What Effective Banners Ads Look Like (Q3 2011)

Monday, October 17th, 2011

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011. (more…)

Your Type of Customers

Wednesday, September 21st, 2011

Whether you are a manufacturer, distributor or retailer, the type of customer you will have is determined by two factors… (more…)

The McDonald’s Drive-Thru and Customer Addiction

Tuesday, September 13th, 2011

Watching people leave the McDonald’s drive-thru got me thinking about customer retention, and addiction. (more…)

Customer Lifetime Value (CLV)

Monday, September 5th, 2011

Customer Lifetime value (CLV) is a pretty simple, yet important and powerful, concept. Basically, you’re asking this: How much profit can I expect to see from my relationship with an average customer? (more…)

Vanity URLs for Facebook Pages

Monday, April 18th, 2011

Over the past few months, I’ve walked dozens of publishers through the process of setting up vanity URLs for their Facebook pages. If you don’t have one yet, here’s how to make one. (more…)

Loot: Lessons Learned Week 2

Monday, March 28th, 2011

Loot is two weeks old, and though it finally reached profitability this week, it’s too early to draw any lessons from the sales figures. I can say, however, that I had an object lesson in website analytics. (more…)

Loot: Lessons Learned Week 1

Monday, March 21st, 2011

I launched a new project this week. Called Loot, it’s a deal-a-day site focused on games and game-related products. In addition to helping with customer acquisition / social proliferation, Loot is also a way for me to test marketing theories. Week 1 is done. This is what I’ve learned. (more…)

What Do You Care About?

Tuesday, January 4th, 2011

“At its heart, business is not about formality, or winning, or ‘the bottom line’, or profit, or trade, or commerce, or any of the things the business books tell you it’s about. Business is what concerns us. If you care about something enough to do something about it, you’re in business…” –┬áSir Richard Branson (more…)

Orienteering and the Art of Business Navigation

Wednesday, December 15th, 2010

Have you ever heard of orienteering? It’s an interesting sport – the marriage of cross-country running and land navigation skills. (more…)

Hobby Game Incubator?

Saturday, October 9th, 2010

What would it be like if a half dozen aspiring publishers got together and spent a few months in intense product development? (more…)