I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011. (more…)
Archive for the ‘Featured’ Category
What Effective Banners Ads Look Like (Q3 2011)
Monday, October 17th, 2011Your Type of Customers
Wednesday, September 21st, 2011Whether you are a manufacturer, distributor or retailer, the type of customer you will have is determined by two factors… (more…)
The McDonald’s Drive-Thru and Customer Addiction
Tuesday, September 13th, 2011Watching people leave the McDonald’s drive-thru got me thinking about customer retention, and addiction. (more…)
Customer Lifetime Value (CLV)
Monday, September 5th, 2011Customer Lifetime value (CLV) is a pretty simple, yet important and powerful, concept. Basically, you’re asking this: How much profit can I expect to see from my relationship with an average customer? (more…)
Orienteering and the Art of Business Navigation
Wednesday, December 15th, 2010Have you ever heard of orienteering? It’s an interesting sport – the marriage of cross-country running and land navigation skills. (more…)
Hobby Game Incubator?
Saturday, October 9th, 2010
What would it be like if a half dozen aspiring publishers got together and spent a few months in intense product development? (more…)