What Effective Banners Ads Look Like (Q3 2011)

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011.

The Gamerati network now serves over 25 million impressions to over 1.5 million gamers and comic book enthusiasts each month. To date, we’ve served over a billion banner impressions and recorded over 2 million clicks.

… Here are the best performing banners of Q3 2011:

The average click-thru-rate for display advertisements on the network is 0.14%. Each of these banners received at least five times the average response.

Why do you think these banners performed so well?

How do you think these compare to the last two lists?


Leave a Reply