What Effective Banners Ads Look Like (APR’10-MAR’11)

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners of the last 12 months.

The Gamerati network now serves over 25 million impressions to over 1.5 million gamers and comic book enthusiasts each month. Between April 2010 and March 2011, over 100 companies have run campaigns with us. To date, we’ve served over a billion banner impressions and recorded over 2 million clicks. That’s the sample size…

… Here are the best performing banners of the last 12 months:

(10) Voltron

(9) WebLords

(8) comiXology

(7) Dungeon Master Toolkit

(6) d20Pro

(5) Warmachine

(4) Battle Map

(3) NeonCon 2010

(2) Gaming Paper

(1) Dicecreator

The average click-thru-rate for display advertisements on the network is 0.17%. Each of these banners received at least five times the average response.

Why do you think these banners performed so well?

How do you think these compare to the last set of best-performers?


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