Posts Tagged ‘statistics’

Customer Lifetime Value (CLV)

Monday, September 5th, 2011

Customer Lifetime value (CLV) is a pretty simple, yet important and powerful, concept. Basically, you’re asking this: How much profit can I expect to see from my relationship with an average customer? (more…)

Gamerati Analytics

Friday, September 17th, 2010

The RPG Countdown podcast would not be possible without sales statistics. You can’t rate products without knowing how many copies are being sold, right? (more…)

Atomic Array Listener Survey

Saturday, February 28th, 2009

I sent out an informal survey to some of our Atomic Array listeners. I’m still pondering what all the responses mean, but here’s the results so far:

(1) How did you hear about Atomic Array?

47%: Host mentioned it on message boards or in IRC
24%: Promotions
12%: RPG
6%: Google Search for “RPG Podcasts”
6%: Heard promo on another podcast
6%: iTunes Search

(2) What was your first episode?

40%: Episode 001 (Colonial Gothic)
13%: Episode 005 (Interface-Zero)
10%: Episode 010 (Shadows of Cthulhu)
37%: Various Others

(3) How often do you listen to the show?

13%: Once, never again
73%: Every show

(4) How do you listen to the show?

50%: Website
43%: iTunes
7%: RSS

Episode 011 (Pathfinder) is by far our favorite among our regular audience.

I also learned that some people love the rants and the CthuLou segments from Episodes 010 (Shadows of Cthulhu and CthulhuTech), but these also have a number of people that don’t care for them. The picks, on the other hand, aren’t as popular – but we didn’t receive any negative feedback on them, either.

Audience Tracking With Feedburner

Thursday, April 3rd, 2008

Feedburner allows you to see how many listeners you have for your podcast. Check out the stats for some of the shows I listen to:

  Writing for Pay

  Bear’s Grove

  The Digital Front

  Dragons Landing

  The Game Master Show

  The Gamer Traveler

  The Game That May Be

If you’re a podcaster, and you use feedburner, do you have this tool turned on? If so, please let me know so I can monitor your audience stats. I’m trying to get a handle on how large the podcast market is… at least for the demographic I’m in.