Posts Tagged ‘podcast’

Storytellers: Philippe-Antoine Ménard

Wednesday, March 24th, 2010
Guest: Philippe-Antoine Ménard, the Chatty DM
Recorded: 18 March 2010 (more…)

Storytellers: Scott “Aldie” Alden

Thursday, March 18th, 2010
Guest: Scott ‘Aldie’ Alden from Geekdō
Recorded: 17 March 2010 (more…)

Gen Con Indy 2009 Redux

Monday, August 17th, 2009

albumgc09seI had a blast at Gen Con this year. It was a big show for Moonstew – Rone and I released nine episodes during the show. “The best for days in radio!”

Here’s a peak at the madness: (more…)

This Just In…From GenCon 2009! Pre-show #2

Thursday, July 30th, 2009

tjgenconOn the second pre-show episode of This Just In From GenCon 2009, I joined Ryan Macklin to talk about convention survival. (more…)

gamerati: Shel Holtz (FIR)

Tuesday, June 30th, 2009

aa_gamerati_300Shel Holtz has been helping companies communicate for over thirty years. In 2005, he started For Immediate Release: The Hobson & Holtz Report with his co-host Neville Hobson. Since then, they have produced over 450 shows discussing public relations and technology. I asked Shel to speak with me about podcasting and how it can help small publishers communicate with their customers. (more…)

Using Twitter to time Promotions

Tuesday, May 26th, 2009

I’ve been tracking various key words on Twitter for some months. My hope is that I can determine when chatter about certain topics spikes, so that I can better help promote the products and services of the companies I work with.

For instance, I have a new podcast coming out this week. It’s a show about game design and game mastering, for people who enjoy roleplaying games. I could announce the show at any time, but why not make the announcement at a time when people are most likely talking about RPGs and podcasts already? Furthermore, why not release each episode during that ‘sweet spot’, if one exists?

Let’s see if one does.

Mentions of the terms “rpg” or “roleplaying game” by day of the week:

Fridays are a good day for RPGs – with 20% more chatter than on Thursday. RPG discussion appears to taper off steadily thereafter, with a nice little spike on Wednesdays.

This makes a lot of sense. Most roleplaying happens on the weekends, when people have more free time. If I wanted to give them something to talk about, I might want to do it just before the weekend, so it’s fresh in their minds before they get together with friends or chat about their gaming experiences online.

I looked at what time of day people are talking about RPGs as well. 9 AM and 6 PM PST see definite spikes in RPG conversation. Whatever the reason, those are the times I need to remember when deciding when to talk about my RPG-related news.

Mentions of the terms “podcast” by day of the week:

Unlike RPGs, there doesn’t appear to be a definitive spike in chatty about podcasts on any given day of the week. The weekend is slightly more active, but the percentage of chatty on a day-to-day basis stays pretty consistent.

Likewise, there doesn’t seem to be much of a difference in volume of chat during the day. Podcast discussions seem to be a little more popular in the morning than the evening, but not enough to make any real hard judgments.

The Verdict

I’ve decided that I’ll release my new show on Thursday afternoon. This will give people something to talk about on Friday, and it will be fresh in their minds as they go into the weekend. On Fridays, I’ll post on various forums and news sites about each episode, driving conversation about the show so I can take advantage of the Friday spike.

On the Wednesday before each episode releases, I’ll pre-promote the show on forums in a similar manner, riding the mid-week wave of RPG conversation to remind people that a new episode will be coming out the next day.

gamerati: Jason Falls (Doe-Anderson)

Wednesday, March 18th, 2009

aa_gamerati_300Jason Falls, VP Interactive and Online Communications at Doe-Anderson, and I speak about branding and social media. (more…)

gamerati: BIG Jason Henderson

Tuesday, March 17th, 2009

aa_gamerati_300gamerati: BIG Jason Henderson

Jason Henderson is the world’s leading expert on search engine optimization for the Miva Merchant shopping cart. We spoke about landing page optimization and email marketing.

gamerati: Stan! (Super Genius Games)

Monday, March 16th, 2009

aa_gamerati_300gamerati: Stan! (Super Genius Games)

Stan! (Super Genius Games) talks about market research, and treating your business like… a business.

gamerati: Steve Russell (Rite Publishing)

Sunday, March 15th, 2009

logo_ritepublishing_300gamerati: Steve Russell (Rite Publishing)

Steve Russell talks about how the patronage model changed everything about the way he does business at Rite Publishing.

Related: Atomic Array 023 (Rite Publishing)