Posts Tagged ‘marketing’

Events and Snowmelt Marketing

Monday, April 23rd, 2012

Just as snowmelt is an important part of the annual water cycle, events can be a watershed of content that continually refreshes your community. (more…)

My Local Gamerati

Tuesday, December 27th, 2011

Today, I spent some time trying to figure out how many members of my extended virtual community live… in or near my physical community. (more…)

Marketing Lesson from Braum’s Ice Cream

Tuesday, October 18th, 2011

The fast food industry has spent millions of dollars to figure out how to market to us. What can we learn from them? (more…)

The McDonald’s Drive-Thru and Customer Addiction

Tuesday, September 13th, 2011

Watching people leave the McDonald’s drive-thru got me thinking about customer retention, and addiction. (more…)

Loot: Lessons Learned Week 2

Monday, March 28th, 2011

Loot is two weeks old, and though it finally reached profitability this week, it’s too early to draw any lessons from the sales figures. I can say, however, that I had an object lesson in website analytics. (more…)

Loot: Lessons Learned Week 1

Monday, March 21st, 2011

I launched a new project this week. Called Loot, it’s a deal-a-day site focused on games and game-related products. In addition to helping with customer acquisition / social proliferation, Loot is also a way for me to test marketing theories. Week 1 is done. This is what I’ve learned. (more…)

It’s Time for ESP

Tuesday, October 5th, 2010

I signed a contract with Blue Sky Factory today, engaging them to be my ESP. This doesn’t mean I’ll be hooking up to electrodes and guessing at Zener cards. Not that kind of ESP. Blue Sky Factory is an Email Service Provider.


The Freedom of Transparency

Monday, April 12th, 2010

Chase VISA sent me an offer in the mail today; enroll in the FREE Chase Freedom program and receive 5% cash back on various purchases between April 1st and June 30th. I’m not sure how many home improvement purchases I’ll make over the next couple months, but when I do I’ll enjoy the kick back. (more…)

Leaving the Third Tribe

Monday, March 22nd, 2010

Early last month, Darren Rowse, Brian Clark, Chris Brogan and Sonia Simone launched Third Tribe Marketing, “a private community where like-minded people help each other out. It’s based on a combination of education and interaction that takes everyone’s Internet marketing skills to a higher level.” (more…)

FLGS Outreach

Friday, November 20th, 2009

A retailer asked me for help reaching out to the gamers in their area. I responded with a the following suggestions (partially edited): (more…)