I’ve managed the banner advertisements on a number of great gaming websites for the last few years. What started with the Kobold Quarterly home page has expanded into a network of sites visited by over 2 million gamers and comic book enthusiasts each month. (more…)
Posts Tagged ‘advertising’
What does an effective Kickstarter banner ad look like?
Saturday, March 10th, 20127 Magazine Advertising Tips
Tuesday, January 24th, 2012Magazine advertising is one way you can reach out to new customers. Here’s some tips you might find useful. (more…)
Best Performing Banner Ads of 2011
Monday, January 2nd, 2012
I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in 2011. (more…)
My Local Gamerati
Tuesday, December 27th, 2011Today, I spent some time trying to figure out how many members of my extended virtual community live… in or near my physical community. (more…)
What Effective Banners Ads Look Like (Q3 2011)
Monday, October 17th, 2011I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011. (more…)
What Effective Banners Ads Look Like (APR’10-MAR’11)
Wednesday, April 20th, 2011I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners of the last 12 months. (more…)
What Does an Effective Banner Ad Look Like?
Thursday, September 16th, 2010I’ve managed the banner advertisements on a number of great hobby gaming websites for the last two years. What started with the Kobold Quarterly home page has expanded into a network of sites visited by over 750,000 gamers and comic book enthusiasts each month. (more…)
Farewell Kobold Quarterly & Level Up!
Tuesday, December 29th, 2009
A short note to let you all know that I have decided to stop representing Kobold Quarterly (published by Wolfgang Baur) and Level Up! Magazine (published by Goodman Games) in order to pursue other opportunities in 2010. (more…)
FLGS Outreach
Friday, November 20th, 2009A retailer asked me for help reaching out to the gamers in their area. I responded with a the following suggestions (partially edited): (more…)
Advertising: Don’t Leave Your Audience Guessing
Monday, June 8th, 2009I was watching TV with my wife the other night when I saw a commercial that, to me, epitomizes what is wrong with so much advertising. (more…)