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	<title>Ed Healy</title>
	<link>http://ephealy.com</link>
	<description></description>
	<lastBuildDate>Mon, 12 Apr 2010 00:54:28 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>The Freedom of Transparency</title>
		<description><![CDATA[Chase VISA sent me an offer in the mail today; enroll in the FREE Chase Freedom program and receive 5% cash back on various purchases between April 1st and June 30th. I&#8217;m not sure how many home improvement purchases I&#8217;ll make over the next couple months, but when I do I&#8217;ll enjoy the kick back.
Still, I wonder why Chase required me to enroll in this program. Why did they not just enroll all card holders in the program and inform them of the fact? According to Chase, enrollment was necessary ...]]></description>
		<link>http://ephealy.com/2010/04/12/the-freedom-of-transparency/</link>
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		<title>A Living Telecom Infrastructure</title>
		<description><![CDATA[During the chaos that was 9/11 in NYC, mobile communications were a mess. The World Trade Center used to be an important hub the mobile architecture in lower Manhattan.  Until mid-afternoon, it was virtually impossible to make contact with anyone, if you were relying on a cell phone.

In 2007, I became aware of the One Laptop Per Child project. Of particular interest to me was the mobile ad hoc networking technology the it employed, allowing each laptop to act as a node, routing packets to other laptops in the ...]]></description>
		<link>http://ephealy.com/2010/04/09/a-living-telecom-infrastructure/</link>
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		<title>Cheap and Compact Mobile Podcasting Rig</title>
		<description><![CDATA[You can spend a fortune on podcasting gear. If you&#8217;re an audiophile, part of the fun of podcasting is building different rigs for different uses. This can get expensive, though. More importantly, if you spend a lot of time on the road, it can be a logistical nightmare. Lugging around a ton of high-end A/V equipment can eat up valuable luggage space, especially if you want to do both audio and video recording.
When I&#8217;m on the road, I rely on my Flip. You can get a Flip UltraHD Camcorder (Affiliate ...]]></description>
		<link>http://ephealy.com/2010/04/04/cheap-and-compact-mobile-podcasting-rig/</link>
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		<title>Storytellers: Philippe-Antoine Ménard</title>
		<description><![CDATA[Guest: Philippe-Antoine Ménard, the Chatty DM
Recorded: 18 March 2010
Mentioned:
* http://chattydm.net/
* http://www.perf.etsmtl.ca/
* http://twistimage.com/
* http://www.paxsite.com/paxeast/
]]></description>
		<link>http://ephealy.com/2010/03/24/storytellers-philippe-antoine-menard/</link>
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		<title>Leaving the Third Tribe</title>
		<description><![CDATA[Early last month, Darren Rowse, Brian Clark, Chris Brogan and Sonia Simone launched Third Tribe Marketing, &#8220;a private community where like-minded people help each other out. It&#8217;s based on a combination of education and interaction that takes everyone&#8217;s Internet marketing skills to a higher level.&#8221; The dual-pillars of education and interaction support the Third Tribe. Members pay $47 each month for access to marketing classes and webinars, as well as a private forum where they can discuss issues facing their businesses.
There are over 2,000 Third Tribe accounts right now. When ...]]></description>
		<link>http://ephealy.com/2010/03/22/leaving-the-third-tribe/</link>
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		<title>Gmail &amp; CRM</title>
		<description><![CDATA[Is Gmail your primary email environment? It is for me. I use a number of Google&#8217;s services, and having a Gmail account makes using them easier. The general lack of SPAM is also a nice bonus.
One of the features I use extensively within Gmail is Groups. By creating these lists within my contacts, I can track who I met at Gnomedex, or who listens to RPG Countdown. I can easily see if someone falls into multiple categories, which helps me when I&#8217;m in contact with them. This is important if, ...]]></description>
		<link>http://ephealy.com/2010/03/19/gmail-crm/</link>
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		<title>Storytellers: Scott &#8220;Aldie&#8221; Alden</title>
		<description><![CDATA[Guest: Scott &#8216;Aldie&#8217; Alden from Geekdō
Recorded: 17 March 2010
Mentioned:
* http://popurls.com/
* http://alltop.com/
* https://rpxnow.com/
* http://www.geekdo.com/
* http://www.shacknews.com/
* http://www.gamecabinet.com/
* http://www.funagain.com/
* http://www.ted.com/
* http://www.boardgamegeek.com/bggcon
]]></description>
		<link>http://ephealy.com/2010/03/18/storytellers-scott-aldie-alden/</link>
			</item>
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		<title>Dynamic URL Suffixes</title>
		<description><![CDATA[I have a problem I can&#8217;t solve, and I&#8217;m hoping someone reading this can help. I&#8217;d like to dynamically tack a set suffix on to blog URLs before feeding them out into various channels.
Example URL: http://ephealy.com/sample-blog-post
Let&#8217;s say I want to tack on a tracking code for Facebook before feeding it to a Facebook page so that traffic resulting from Facebook can be tracked. Example Facebook URL: http://ephealy.com/sample-blog-post?tid=12345
And let&#8217;s say I have a different code for Twitter that I&#8217;d like to tack on before bit.ly takes over and the update feeds to a Twitter account. Example Twitter ...]]></description>
		<link>http://ephealy.com/2010/03/06/dynamic-url-suffixes/</link>
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		<title>Why People Kill Puppies</title>
		<description><![CDATA[My internet is down. Again. This isn’t the second time this month, or even the third. I have logged ten days without service for more than an hour in the last four weeks. Just today, I’ve been without service three times.
I’m tired of this up and down, connected and unconnected, lifestyle. I just spent 5 minutes staring at my screen, considering it’d feel to take a baseball bat and smash it all: computer, desk, lamp, white board… everything. Unfortunately, smashing my computer isn’t going to solve anything.
Service providers are the ...]]></description>
		<link>http://ephealy.com/2010/03/02/why-people-kill-puppies/</link>
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		<title>Go By Slow</title>
		<description><![CDATA[The most recent article from Zen Habits smacked me across the face more than a couple times. It&#8217;s not that I&#8217;m in a hurry, but I&#8217;ve complicated my life so much right now that &#8216;going slow&#8217; doesn&#8217;t feel like a viable option. Relaxation is hard to come by.
Read The Article: How Not to Hurry
It reminds me of a song by Poi Dog Pondering called The Ancient Egyptians. (like launches iLike preview)
My grand mother once told me that she liked to keep life simple. I balked at her then, but learned ...]]></description>
		<link>http://ephealy.com/2010/01/31/go-by-slow/</link>
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		<title>Distilling my Bookmarks</title>
		<description><![CDATA[I have hundreds of bookmarks. Some of them go to sites I check daily, some are there as an ad hoc TO DO list, and others are just garbage I meant to get to but never did.
In January 2009, I had the same problem. Instead of trying to figure out which ones to keep and which to ditch, I killed them all and started from scratch. My current bookmarks all grew naturally over last year, and I even tracked the sites I visited most often during 2009.
It&#8217;s 2010, though, so ...]]></description>
		<link>http://ephealy.com/2010/01/04/distilling-my-bookmarks/</link>
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		<title>Farewell Kobold Quarterly &amp; Level Up!</title>
		<description><![CDATA[A short note to let you all know that I have decided to stop representing Kobold Quarterly (published by Wolfgang Baur) and Level Up! Magazine (published by Goodman Games) in order to pursue other opportunities in 2010.
If you would like to advertise in either of these great periodicals in the future, you will need to contact Wolfgang Baur and Joseph Goodman, respectively.
I want to thank everyone here that I&#8217;ve been able to meet because of my time representing these magazines, and I especially want to thank Wolfgang and Joseph for their friendship and the opportunity to ...]]></description>
		<link>http://ephealy.com/2009/12/29/farewell-kobold-quarterly-level-up/</link>
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		<title>FLGS Outreach</title>
		<description><![CDATA[A retailer asked me for help reaching out to the gamers in their area. I responded with a the following suggestions (partially edited):
Google Local is important for website traffic for local businesses. If you&#8217;ve already submitted your shop, good job. If not, make sure you&#8217;re listed.
IDEA: Sponsor game days at the local library. Bring in some games and demonstrate them. Don&#8217;t sell anything, just give people fliers with directions to your store (and the website) and a coupon good for a small discount. The flier will remind people where you ...]]></description>
		<link>http://ephealy.com/2009/11/20/flgs-outreach/</link>
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		<title>My Q4 Conventions</title>
		<description><![CDATA[I&#8217;ll be attending a number of events between now and the end of the year. If you&#8217;re in the are, I hope to see you there:
Victoria Comic Convention (Victoria BC)
 http://www.victoriacomicconvention.com/
NeonCon (Las Vegas, NV)
 http://www.neoncon.com/
Emerald City Gamefest (Kenmore, WA)
 http://emeraldcitygamefest.org/
OryCon (Portland, Oregon)
 http://www.orycon.org/
]]></description>
		<link>http://ephealy.com/2009/10/29/my-q4-conventions/</link>
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		<title>Maximizing Facebook&#8217;s Live Feed</title>
		<description><![CDATA[For some reason, Facebook has decided to limit the number of people who can see your updates to 250. For those of us with more than 250 Facebook friends, this is not good. If Facebook allows 5,000 friends, wouldn&#8217;t it be nice if 5,000 people could view your updates?
There is.
Step #1: Click on the Home Page

Step #2: Hover over the right hand side of one of the updates in your news feed until you see the Hide option

Step #3: Click on on the Hide option and select the option to ...]]></description>
		<link>http://ephealy.com/2009/10/24/maximizing-facebooks-live-feed/</link>
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		<title>Transparent PDF Pricing</title>
		<description><![CDATA[I called John to tell him what I found out about the prevailing prices for PDFs in the 96-page and 128-page range.  Have a listen:
http://ephealy.com/transparentgames005.MP3
]]></description>
		<link>http://ephealy.com/2009/10/03/transparent-pdf-pricing/</link>
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		<title>Transparent Business</title>
		<description><![CDATA[John and I decided we need to find a new home for this project. We also talked about money, doing market research, and putting hard-core development on hold until we can integrate Jess into the mix. Have a listen:
http://ephealy.com/transparentgames004.MP3
]]></description>
		<link>http://ephealy.com/2009/10/01/transparent-business/</link>
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		<title>Transparent Benjamins</title>
		<description><![CDATA[NOTE: This email is part of the Transparent Publishing experiment John Wick and I are playing with.
John,
At some point, we should have a little chat about ‘boring business stuff’—stuff like how we’re going to handle money, whether we’re going to pay for any contributions, or whether we’re going to look for people to share profits. Before we bring someone like Jess on, we should figure out, at least in part, how we’re going to split dollar bills.
Any thoughts on this?
- Ed
]]></description>
		<link>http://ephealy.com/2009/10/01/transparent-benjamins/</link>
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		<title>Transparent Morality</title>
		<description><![CDATA[John and I talked about some higher-level stuff; the game&#8217;s going to be about moral choices. We riffed about some crunchy stuff, such as alignment, favors, and social combat. Right now, John&#8217;s contacting Jess Heinig to see if he&#8217;ll be our system monkey. Fingers crossed. Have a listen:
http://ephealy.com/transparentgames003.MP3
]]></description>
		<link>http://ephealy.com/2009/09/30/transparent-morality/</link>
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		<title>Transparent Thieves</title>
		<description><![CDATA[John and I decided some more stuff. We&#8217;ll be using our blogs, instead of email, to send messages to back and forth. We&#8217;ve also decided what we&#8217;ll be writing about and, tentatively, what system we&#8217;ll be using. Have a listen:
http://ephealy.com/transparentgames002.MP3
]]></description>
		<link>http://ephealy.com/2009/09/30/transparent-thieves/</link>
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		<title>Transparent Publishing?</title>
		<description><![CDATA[John Wick and I are starting an experiment. Have a listen:
http://ephealy.com/transparentgames001.MP3
]]></description>
		<link>http://ephealy.com/2009/09/30/transparent-publishing/</link>
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		<title>What can we learn from my girls’ dentist?</title>
		<description><![CDATA[I hated going to the dentist as a kid. When I was 7 (?), I had six teeth pulled because of crowding in my mouth. It was terrifying.

My girls went to the dentist today—and loved it. They came home telling stories about ‘the fun dentist’, and asking when they could go back.
What can we learn from my girls’ dentist?
(1) First impressions set the tone: When I was a kid, the waiting room at my dentist included a windowless paneled wall, a couple chairs, and a Mr. Potato Head (missing most ...]]></description>
		<link>http://ephealy.com/2009/08/20/what-can-we-learn-from-my-girls%e2%80%99-dentist/</link>
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		<title>Gen Con Indy 2009 Redux</title>
		<description><![CDATA[I had a blast at Gen Con this year. It was a big show for Moonstew &#8211; Rone and I released nine episodes during the show. &#8220;The best for days in radio!&#8221;
Here&#8217;s a peak at the madness:
This Just In…From GenCon 2009! Pre-show #2:
On the second pre-show episode of This Just In From GenCon 2009, I joined Ryan Macklin to talk about convention survival.
Diana Jones Awards: I was proud to sponsor this year&#8217;s award. Dominion walked away with the well-deserved recognition.
Day 1
Atomic Array: Gen Con 2009 Special Edition I: Paizo Publishing, ...]]></description>
		<link>http://ephealy.com/2009/08/17/gen-con-indy-2009-redux/</link>
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		<title>This Just In…From GenCon 2009! Saturday 5pm</title>
		<description><![CDATA[I cohosted an episode of This Just in&#8230; with Ryan Macklin and had a blast. Guests Eddy Webb (White Wolf Publishing) and Brennan Taylor (Indie Press Revolution) were awesome. I&#8217;m not sure if we talked about anything important, but we had fun.
]]></description>
		<link>http://ephealy.com/2009/08/16/this-just-in%e2%80%a6from-gencon-2009-saturday-5pm/</link>
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		<title>Your Second Chance is Now</title>
		<description><![CDATA[
If not now then when
Tracy Chapman, “If Not Now&#8230;”
On a recent episode of Atomic Array, we featured Geist: The Sin-Eaters, the new storytelling game from White Wolf Publishing. I like many things about the game, but the one I keep coming back to is the tag line: “A Game of Second Chances.”
Part of the intrigue in Geist: The Sin-Eaters surrounds the question, “If you came back from the dead with a second lease on life, what is the most important thing you’d want to accomplish?” This is the very question ...]]></description>
		<link>http://ephealy.com/2009/08/09/your-second-chance-is-now/</link>
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		<title>This Just In…From GenCon 2009! Pre-show #2</title>
		<description><![CDATA[On the second pre-show episode of This Just In From GenCon 2009, I joined Ryan Macklin to talk about convention survival. We went into the 1-2-3 rule (minimum of 1 shower, 2 meals, 3 hours of sleep per day) and some tips that we’ve picked up from their years traveling the convention circuit and from what other folks have said online — notably Adam Jury from Catalyst Games.
We mention:
* Pathfinder RPG from Paizo Publishing (Check out the video preview of the book!)
* Eclipse Phase from Catalyst Game Labs and CthulhuTech ...]]></description>
		<link>http://ephealy.com/2009/07/30/this-just-in%e2%80%a6from-gencon-2009-pre-show-2/</link>
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		<title>Who plays at their FLGS?</title>
		<description><![CDATA[‘Making money’ selling digital RPG products is tough. It’s certainly possible, if approached properly, but if you want to see more than a token return on your products your best bet is to go print. The demand for digital RPG products is growing, but the digital side of the industry hasn’t matured fully. Yet.
It’s easy to see how iPods and file-sharing services are killing off the market for hard copies of music CDs. But, RPGs are books. They play more by the rules that govern that industry and the fact ...]]></description>
		<link>http://ephealy.com/2009/07/25/who-plays-at-their-flgs/</link>
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		<title>gamerati: Eloy Lasanta (Third Eye Games)</title>
		<description><![CDATA[Eloy Lasanta owns Third Eye Games, publisher of Apocalypse Prevention, Inc. We had a nice conversation about reviews, what publishers can learn from them and how they can respond to them.
Third Eye Games: http://www.thirdeyegames.net/
A companion article to this episode can be found here:
Reviews: The Good the Bad and the Frustrating
]]></description>
		<link>http://ephealy.com/2009/07/08/gamerati-eloy-lasanta-third-eye-games/</link>
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		<title>Reviews: The Good, the Bad, and the Frustrating</title>
		<description><![CDATA[It’s easy to see why many companies regard reviews as crucial to their marketing efforts. After all, what’s more powerful for sales than having a well respected reviewer practically tell people to go out and buy your product? But are reviews really that important? And if they are, how do you go about getting them? And what do you do when you get a “bad” review?
The importance of reviews
There are two schools of thought when it comes to reviews. One regards them as an essential marketing tool, though one not ...]]></description>
		<link>http://ephealy.com/2009/07/07/reviews-the-good-the-bad-and-the-frustrating/</link>
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		<title>Deep integration of iPhone applications</title>
		<description><![CDATA[I love my iPhone. It goes everywhere I go because it allows me to bring everything I do on the road. Almost everything; my life and work are increasingly mobile.
At the core of my iPhone infatuation is the ability to access and maintain my contacts, email and calendar in real time. Personally, I use Google services for all of these things – Gmail and Google Calendar, to be precise. There are thousands of iPhone applications, many of which may be great, but I rarely use more than a handful.
These applications ...]]></description>
		<link>http://ephealy.com/2009/07/06/deep-integration-of-iphone-applications/</link>
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		<title>gamerati: Shel Holtz (FIR)</title>
		<description><![CDATA[Shel Holtz has been helping companies communicate for over thirty years. In 2005, he started For Immediate Release: The Hobson &#38; Holtz Report with his co-host Neville Hobson. Since then, they have produced over 450 shows discussing public relations and technology. I asked Shel to speak with me about podcasting and how it can help small publishers communicate with their customers.
Shel&#8217;s Blog: http://blog.holtz.com/
For Immediate Release: http://www.forimmediaterelease.biz/
gamerati: Shel Holtz (FIR)
]]></description>
		<link>http://ephealy.com/2009/06/30/gamerati-shel-holtz-fir/</link>
			</item>
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		<title>Interview: Dana McDonald of Custom Kingdoms</title>
		<description><![CDATA[Dana McDonald works as an environment artist at ArenaNet, the company that makes Guild Wars. He and his wife also craft custom terrain for miniature war gamers, which they sell through their company, Custom Kingdoms.
I met Dana at ConQuest NW in January. Through email, we’ve been discussing the art of terrain sculpting. Below is an editing version of that conversation:
EPH: Tell me a little bit about yourself, your business and what you do in broad strokes.
DMD: I have been building terrain since I was in 6th or 7th grade, and ...]]></description>
		<link>http://ephealy.com/2009/06/29/interview-dana-mcdonald-of-custom-kingdoms/</link>
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	<item>
		<title>Google Wave and Microblogging</title>
		<description><![CDATA[When Google announced Wave, my impression was that it was a glorified messaging protocol. Based on their preview videos, it appeared that Wave would allow you to hook into various services, such as YouTube and Flickr, pulling in content to share in a conversation. The live updating and thread branching features looked interesting, but I left without being firmly impressed.
On yesterday&#8217;s Marketing Over Coffee, Chris Penn said he&#8217;d been able to look into the developer docs for Wave. What he discovered was that Wave was more than just IM on ...]]></description>
		<link>http://ephealy.com/2009/06/12/google-wave-and-microblogging/</link>
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		<title>Advertising: Don&#8217;t Leave Your Audience Guessing</title>
		<description><![CDATA[I was watching TV with my wife the other night when I saw a commercial that, to me, epitomizes what is wrong with so much advertising.

The commercial starts out with a guy tooling around in his garage. He&#8217;s working on something, but you&#8217;re not sure what it is. At first, I thought I was watching something about home improvements &#8211; a Craftsman, or maybe Sears, commercial.
A third of the way in, the scene switches. Now the guy is driving down the road in a truck. I&#8217;m not sure what he&#8217;s ...]]></description>
		<link>http://ephealy.com/2009/06/08/advertising-dont-leave-your-audience-guessing/</link>
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		<title>Board Games (gamerati)</title>
		<description><![CDATA[
I asked a number of industry professionals to join me for an informal chat about board games. We talked about a number of things, from the apparent strength of the current board game market to ways all levels of the industry can help each other bring more games to more customers.
gamerati
Hans Isaacson: President of Uncle&#8217;s Inc, with five retail locations (Uncle&#8217;s Games, Puzzles and More!) in Washington State. He started out in the industry in 1990 as a retail clerk (the store&#8217;s &#8220;game guy&#8221;) for the former parent company of ...]]></description>
		<link>http://ephealy.com/2009/06/06/board-games-gamerati/</link>
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		<title>How social media helped me land an Xbox gig</title>
		<description><![CDATA[In the Spring of 2008, I moved to Bulgaria. My wife began helping with her sister’s business – a consulting firm that specialized in servicing foreign real estate developers interested in opportunities in the Republic of Bulgaria. My eldest attended pre-school during the day, while my mother-in-law watched the little one.
Bulgaria was an opportunity for me. We had very low expenses while living overseas and so I was blessed with a chance to build my businesses without having to worry about paying too many bills.
In April, I ran across an ...]]></description>
		<link>http://ephealy.com/2009/05/27/how-social-media-helped-me-land-an-xbox-gig/</link>
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		<title>Using Twitter to time Promotions</title>
		<description><![CDATA[I’ve been tracking various key words on Twitter for some months. My hope is that I can determine when chatter about certain topics spikes, so that I can better help promote the products and services of the companies I work with.
For instance, I have a new podcast coming out this week. It’s a show about game design and game mastering, for people who enjoy roleplaying games. I could announce the show at any time, but why not make the announcement at a time when people are most likely talking about ...]]></description>
		<link>http://ephealy.com/2009/05/26/using-twitter-to-time-promotions/</link>
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		<title>Online ad revenues: Is the slump over?</title>
		<description><![CDATA[Q1 2009 was abysmal, as far as online advertising revenues were concerned. Have things changed?
I didn&#8217;t wake up one day and decide to be an advertising salesman. I certainly never expected to run ads for a network of sites. No, my expansion into the world of online advertising was by chance. When someone waves a large chunk of money in your face and asks you to take it, you don&#8217;t say No. You find out how to earn it.
That was how I started. An advertiser wanted to place ads on ...]]></description>
		<link>http://ephealy.com/2009/05/25/online-ad-revenues-is-the-slump-over/</link>
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		<title>Open Design Podcast</title>
		<description><![CDATA[Wolfgang Baur will join me and Rone Barton to host the Open Design Podcast, a monthly show about game design and dungeon mastering. Skip Williams and Monte Cook will make regular contributions. The first episode airs May 28th and features talks with guests Jeff Grubb and Clinton Boomer.
The Open Design Podcast will be available via the Kobold Quarterly website, your subscription service of choice, and will air on War Pig Radio.

]]></description>
		<link>http://ephealy.com/2009/05/14/open-design-podcast/</link>
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		<title>Augmented Reality</title>
		<description><![CDATA[If you&#8217;re not familiar with augmented reality, there are a number of Googleable references. This video from Matt Dickman will give you a good idea of what I&#8217;m talking about.

OK, so now that you know what it is, let&#8217;s talk about what gaming companies can do with it.
Privateer Press could imprint unique icons on the bottom of each Warmachine mini. When held up in front of your webcame, two things could happen: your account could be updated to note that you own that figure and an animation of that figure, ...]]></description>
		<link>http://ephealy.com/2009/04/26/augmented-reality/</link>
			</item>
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		<title>In Search of an Intern</title>
		<description><![CDATA[I&#8217;m looking for an intern. Check out the stuff below and, if you&#8217;re interested, send me an email with the subject [INTERN].
What you&#8217;ll be doing (to various degrees)

Contacting publishers to learn what products they plan to release this year.
Contacting retailers to learn what products are selling.
Helping design podcast shows, including format, pacing and tone.
Managing data for existing marketing projects.

Requirements?

Gamer.
Have an interest in the business side of games.
Not scared of numbers.
Not scared of talking on the phone.
Available at least 5 hours per week.

]]></description>
		<link>http://ephealy.com/2009/04/01/in-search-of-an-intern/</link>
			</item>
	<item>
		<title>gamerati: Jason Falls (Doe-Anderson)</title>
		<description><![CDATA[Jason Falls, VP Interactive and Online Communications at Doe-Anderson, and I speak about branding and social media.
Jason&#8217;s Home Page: http://jasonfalls.com/
Jason&#8217;s Blog: http://www.socialmediaexplorer.com/
gamerati: Jason Falls (Doe-Anderson)
]]></description>
		<link>http://ephealy.com/2009/03/18/gamerati-jason-falls-doe-anderson/</link>
			</item>
	<item>
		<title>gamerati: BIG Jason Henderson</title>
		<description><![CDATA[gamerati: BIG Jason Henderson
Jason Henderson is the world&#8217;s leading expert on search engine optimization for the Miva Merchant shopping cart. We spoke about landing page optimization and email marketing.
]]></description>
		<link>http://ephealy.com/2009/03/17/gamerati-big-jason-henderson/</link>
			</item>
	<item>
		<title>gamerati: Stan! (Super Genius Games)</title>
		<description><![CDATA[gamerati: Stan! (Super Genius Games)
Stan! (Super Genius Games) talks about market research, and treating your business like&#8230; a business.
]]></description>
		<link>http://ephealy.com/2009/03/16/gamerati-stan-super-genius-games/</link>
			</item>
	<item>
		<title>gamerati: Steve Russell (Rite Publishing)</title>
		<description><![CDATA[gamerati: Steve Russell (Rite Publishing)
Steve Russell talks about how the patronage model changed everything about the way he does business at Rite Publishing.
Related: Atomic Array 023 (Rite Publishing)
]]></description>
		<link>http://ephealy.com/2009/03/15/gamerati-steve-russell-rite-publishing/</link>
			</item>
	<item>
		<title>Worldwide D&amp;D Game Day on War Pig Radio</title>
		<description><![CDATA[Help bring the excitement of Worldwide D&#38;D Game Day to your store; tune in to War Pig Radio and listen to gamers from around the world enjoying Dungeons &#38; Dragons.
War Pig Radio broadcasts great programming 24 hours a day so you don’t have to search for something interesting to play over your store speakers. Industry news, product reviews, and interviews with the people who create the things we love—you can find it all on War Pig Radio.
On March 21st, Gamers everywhere will be playing Dungeons &#38; Dragons and War Pig ...]]></description>
		<link>http://ephealy.com/2009/03/10/worldwide-dd-game-day-on-war-pig-radio/</link>
			</item>
	<item>
		<title>Atomic Array Listener Survey</title>
		<description><![CDATA[I sent out an informal survey to some of our Atomic Array listeners. I&#8217;m still pondering what all the responses mean, but here&#8217;s the results so far:
(1) How did you hear about Atomic Array?
47%: Host mentioned it on message boards or in IRC
24%: Promotions
12%: RPG Podcasts.com
6%: Google Search for &#8220;RPG Podcasts&#8221;
6%: Heard promo on another podcast
6%: iTunes Search
(2) What was your first episode?
40%: Episode 001 (Colonial Gothic)
13%: Episode 005 (Interface-Zero)
10%: Episode 010 (Shadows of Cthulhu)
37%: Various Others
(3) How often do you listen to the show?
13%: Once, never again
73%: Every show
(4) ...]]></description>
		<link>http://ephealy.com/2009/02/28/atomic-array-listener-survey/</link>
			</item>
	<item>
		<title>Save Mother Earth, Kill A Tree</title>
		<description><![CDATA[Puget Sound Energy (PSE) sent me a mailer for their Green Power Program today. It&#8217;s a fairly straightforward program. You choose to switch the source your home (or business) uses for power over to renewable energy sources, in whole or in part, and agree to pay the added expense it costs PSE to provide this alternative.
Right now, I pay $0.10 per kWh. With this plan, I&#8217;d pay $0.1125 per kWh. A 12.5% increase.
I asked the PSE advisor what the average monthly power consumption was for homes of my size in ...]]></description>
		<link>http://ephealy.com/2009/02/19/save-mother-earth-kill-a-tree/</link>
			</item>
	<item>
		<title>Targeted Ads for eBooks and POD</title>
		<description><![CDATA[Modern online advertising technology (Google, Facebook, etc) allows an advertiser to target a specific demographic based on any number of criteria. As someone who manages advertising for a number of websites, one of the most important targeting criteria is geography. Service providers and retailers want to communicate with local clientele, not some random Joe.
This is great for websites, but how long will it take for this same ability to translate into other platforms?
Assume for a moment that I publish an eZine. I decide to sell a PDF edition and offer ...]]></description>
		<link>http://ephealy.com/2009/01/06/targeted-ads-for-ebooks-and-pod/</link>
			</item>
	<item>
		<title>If social media services want me as a user&#8230;</title>
		<description><![CDATA[I usually experiment with new technologies and services as they come out. I don&#8217;t like to tinker, for the sake of tinkering, though. I like to see what&#8217;s out there in case the new hotness will make my life easier. Because of this, even as I experiment, new products and services have a high barrier to overcome if they want me to patronize them in the end &#8211; the inertia of the current services I use.
I set up a MySpace account in a fit of boredom. The service had already ...]]></description>
		<link>http://ephealy.com/2008/06/06/if-social-media-services-want-me-as-a-user/</link>
			</item>
	<item>
		<title>Advertising: Illustrations</title>
		<description><![CDATA[“A picture is worth a thousand words.” If that’s true, then your advertisement’s illustration has an enormous amount of influence over the reader. If your illustrations support your product’s brand and encourage readers to buy what you’re selling, then they are doing their job. If, however, your illustrations repel the reader, or give a negative image for your brand, they are actively working against you.
Here are a few ways to make sure your illustrations are working for you, and not against:
(1) A great artist or photographer is only as good ...]]></description>
		<link>http://ephealy.com/2007/12/08/advertising-illustrations/</link>
			</item>
	<item>
		<title>Advertising: Headlines</title>
		<description><![CDATA[Your advertisement’s headline is the most effective tool, the most important element that will determine how effective your campaign is. Never advertise without a headline.
“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 per cent of your money.”
- David Ogilvy, On Advertising
Include your product’s name in the headline. If you don’t, 80 per cent of readers (who never get past the headline itself) will never know what product you are ...]]></description>
		<link>http://ephealy.com/2007/11/28/advertising-headlines/</link>
			</item>
	<item>
		<title>Advertising: Tracking Effectiveness</title>
		<description><![CDATA[One of the most important elements of an advertising campaign is the mechanism you establish for measuring its effectiveness—what you do to make sure you known how well the advertisement translates into sales.
Ad campaigns do not operate in a vacuum. Customers will hear about your product from other sources; they will read about it on your website, see it in the catalogues of online retailers, read comments from other customers on gaming forums, and thumb through it at their local gaming store. You need a mechanism for segregating your advertising ...]]></description>
		<link>http://ephealy.com/2007/11/27/advertising-tracking-effectiveness/</link>
			</item>
	<item>
		<title>Advertising Campaign Planning</title>
		<description><![CDATA[If you are a publisher, why do you advertise? When you spend money on an ad, what are you hoping to accomplish? Do you regard advertising as entertainment? Art? Do you want people to look at your advert and tell you how creative you are?
These are counter-productive goals, and a waste of your money. However, far too many of the ads out there fall into this category. Advertising is how you educate potential customers about your product; it is not art, but a means to disseminate information. The goal should ...]]></description>
		<link>http://ephealy.com/2007/11/27/advertising-campaign-planning/</link>
			</item>
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