Eloy Lasanta owns Third Eye Games, publisher of Apocalypse Prevention, Inc. We had a nice conversation about reviews, what publishers can learn from them and how they can respond to them.

It’s easy to see why many companies regard reviews as crucial to their marketing efforts. After all, what’s more powerful for sales than having a well respected reviewer practically tell people to go out and buy your product? But are reviews really that important? And if they are, how do you go about getting them? And what do you do when you get a “bad” review?

Shel Holtz has been helping companies communicate for over thirty years. In 2005, he started For Immediate Release: The Hobson & Holtz Report with his co-host Neville Hobson. Since then, they have produced over 450 shows discussing public relations and technology. I asked Shel to speak with me about podcasting and how it can help small publishers communicate with their customers.

I asked a number of industry professionals to join me for an informal chat about board games. We talked about a number of things, from the apparent strength of the current board game market to ways all levels of the industry can help each other bring more games to more customers.

Jason Falls, VP Interactive and Online Communications at Doe-Anderson, and I speak about branding and social media.

gamerati: BIG Jason Henderson
Jason Henderson is the world’s leading expert on search engine optimization for the Miva Merchant shopping cart. We spoke about landing page optimization and email marketing.

gamerati: Stan! (Super Genius Games)
Stan! (Super Genius Games) talks about market research, and treating your business like… a business.

gamerati: Steve Russell (Rite Publishing)
Steve Russell talks about how the patronage model changed everything about the way he does business at Rite Publishing.
Related: Atomic Array 023 (Rite Publishing)

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