I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011.

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners of the last 12 months.

Over the past few months, I’ve walked dozens of publishers through the process of setting up vanity URLs for their Facebook pages. If you don’t have one yet, here’s how to make one.

Loot is two weeks old, and though it finally reached profitability this week, it’s too early to draw any lessons from the sales figures. I can say, however, that I had an object lesson in website analytics.

I launched a new project this week. Called Loot, it’s a deal-a-day site focused on games and game-related products. In addition to helping with customer acquisition / social proliferation, Loot is also a way for me to test marketing theories. Week 1 is done. This is what I’ve learned.

The ENnie Awards turn 10 years old next year. Right now, they’re running a series of interviews on the ENnie Awards blog, and were gracious enough to ask to speak with me.

Vincent Baker posed an interesting question on Twitter today:
“Hey, fellow RPG publishers, I’m thinking about PDF pricing. How do you price your PDFs compared to your books, and why?”

When picking up a new roleplaying game, I have two related questions in mind:
(1) Why is this game fun?
(2) What can I do in this game?

On Friday, I wrote about some of the analytics tools I’m building so that hobby game publishers and retailers can learn more about what products are selling, where, and to whom.

The RPG Countdown podcast would not be possible without sales statistics. You can’t rate products without knowing how many copies are being sold, right?