Archive for the ‘gamerati’ Category

Listening to Explain Why

Sunday, August 5th, 2012

GameratiTV is a year old, and I’ve learned a lot from it. (more…)

MSRP Optimization

Sunday, June 24th, 2012

Testing prices at local retailers for MSRP optimization. (more…)

Events and Snowmelt Marketing

Monday, April 23rd, 2012

Just as snowmelt is an important part of the annual water cycle, events can be a watershed of content that continually refreshes your community. (more…)


Wednesday, April 18th, 2012

I have come to appreciate the need for focus, in my life as well as my business. (more…)

What does an effective Kickstarter banner ad look like?

Saturday, March 10th, 2012

I’ve managed the banner advertisements on a number of great gaming websites for the last few years. What started with the Kobold Quarterly home page has expanded into a network of sites visited by over 2 million gamers and comic book enthusiasts each month. (more…)

Best Performing Banner Ads of 2011

Monday, January 2nd, 2012

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in 2011. (more…)

My Local Gamerati

Tuesday, December 27th, 2011

Today, I spent some time trying to figure out how many members of my extended virtual community live… in or near my physical community. (more…)

Gamerati User Accounts

Monday, December 19th, 2011

Four years ago, I sat down and scrawled out some thoughts about what I would like to do to help the hobby game community. Over the last couple years, I’ve been able to support my family promoting games, and now it’s time to tackle some of the more ambitious ideas I had. (more…)


Wednesday, November 23rd, 2011

Thanks to gaming, I’ve met many great people and had many great experiences. (more…)

Marketing Lesson from Braum’s Ice Cream

Tuesday, October 18th, 2011

The fast food industry has spent millions of dollars to figure out how to market to us. What can we learn from them? (more…)