A retailer asked me for help reaching out to the gamers in their area. I responded with a the following suggestions (partially edited):

I’ll be attending a number of events between now and the end of the year. If you’re in the are, I hope to see you there:

I called John to tell him what I found out about the prevailing prices for PDFs in the 96-page and 128-page range. 

John and I decided we need to find a new home for this project. We also talked about money, doing market research, and putting hard-core development on hold until we can integrate Jess into the mix.

NOTE: This email is part of the Transparent Publishing experiment John Wick and I are playing with.

John and I talked about some higher-level stuff; the game’s going to be about moral choices. We riffed about some crunchy stuff, such as alignment, favors, and social combat. Right now, John’s contacting Jess Heinig to see if he’ll be our system monkey. Fingers crossed.

John and I decided some more stuff. We’ll be using our blogs, instead of email, to send messages to back and forth. We’ve also decided what we’ll be writing about and, tentatively, what system we’ll be using.

John Wick and I are starting an experiment.

Eloy Lasanta owns Third Eye Games, publisher of Apocalypse Prevention, Inc. We had a nice conversation about reviews, what publishers can learn from them and how they can respond to them.

It’s easy to see why many companies regard reviews as crucial to their marketing efforts. After all, what’s more powerful for sales than having a well respected reviewer practically tell people to go out and buy your product? But are reviews really that important? And if they are, how do you go about getting them? And what do you do when you get a “bad” review?