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Articles in the gamerati Category

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[2 Jan 2012 | View Comments | ]
Best Performing Banner Ads of 2011

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in 2011.

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[27 Dec 2011 | View Comments | ]
My Local Gamerati

Today, I spent some time trying to figure out how many members of my extended virtual community live… in or near my physical community.

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[19 Dec 2011 | View Comments | ]
Gamerati User Accounts

Four years ago, I sat down and scrawled out some thoughts about what I would like to do to help the hobby game community. Over the last couple years, I’ve been able to support my family promoting games, and now it’s time to tackle some of the more ambitious ideas I had.

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[23 Nov 2011 | View Comments | ]
Thanksgaming

Thanks to gaming, I’ve met many great people and had many great experiences.

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[18 Oct 2011 | View Comments | ]
Marketing Lesson from Braum’s Ice Cream

The fast food industry has spent millions of dollars to figure out how to market to us. What can we learn from them?

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[17 Oct 2011 | View Comments | ]
What Effective Banners Ads Look Like (Q3 2011)

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011.

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[20 Apr 2011 | View Comments | ]
What Effective Banners Ads Look Like (APR’10-MAR’11)

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners of the last 12 months.

Featured, gamerati, social media »

[18 Apr 2011 | View Comments | ]
Vanity URLs for Facebook Pages

Over the past few months, I’ve walked dozens of publishers through the process of setting up vanity URLs for their Facebook pages. If you don’t have one yet, here’s how to make one.

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[28 Mar 2011 | View Comments | ]
Loot: Lessons Learned Week 2

Loot is two weeks old, and though it finally reached profitability this week, it’s too early to draw any lessons from the sales figures. I can say, however, that I had an object lesson in website analytics.

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[21 Mar 2011 | View Comments | ]
Loot: Lessons Learned Week 1

I launched a new project this week. Called Loot, it’s a deal-a-day site focused on games and game-related products. In addition to helping with customer acquisition / social proliferation, Loot is also a way for me to test marketing theories. Week 1 is done. This is what I’ve learned.