The fast food industry has spent millions of dollars to figure out how to market to us. What can we learn from them?

I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in Q3 2011.

Whether you are a manufacturer, distributor or retailer, the type of customer you will have is determined by two factors…

Watching people leave the McDonald’s drive-thru got me thinking about customer retention, and addiction.

Customer Lifetime value (CLV) is a pretty simple, yet important and powerful, concept. Basically, you’re asking this: How much profit can I expect to see from my relationship with an average customer?

Over the past few months, I’ve walked dozens of publishers through the process of setting up vanity URLs for their Facebook pages. If you don’t have one yet, here’s how to make one.

Loot is two weeks old, and though it finally reached profitability this week, it’s too early to draw any lessons from the sales figures. I can say, however, that I had an object lesson in website analytics.

I launched a new project this week. Called Loot, it’s a deal-a-day site focused on games and game-related products. In addition to helping with customer acquisition / social proliferation, Loot is also a way for me to test marketing theories. Week 1 is done. This is what I’ve learned.

“At its heart, business is not about formality, or winning, or ‘the bottom line’, or profit, or trade, or commerce, or any of the things the business books tell you it’s about. Business is what concerns us. If you care about something enough to do something about it, you’re in business…” - Sir Richard Branson

Have you ever heard of orienteering? It’s an interesting sport – the marriage of cross-country running and land navigation skills.