Reading Is Fundamental (RIF) has a series of great articles about how parents and teachers can engender a love of reading in kids. If you have a little free time, they’re worth your attention, even if you don’t have kids and even if you’re not a teacher.
Why? Many of the principles mentioned in these articles are applicable to any endeavor.
If you run a restaurant like Joe Sorge, or a retail store like Chris Hanrahan, you might consider the advice to “combine activities with books.” Research some location-based marketing services like foursquare that can help you learn about the other things your customers do and the other businesses they give money to. This knowledge might suggest nearby businesses you can partner with so that your business is in front of your customer, even when they aren’t primed for an immediate purchase.
If you would like some advice for teen outreach through your church, you might consider the warnings against pressuring, nagging, or bribing. It’s just as applicable to philosophy and religion as it is for library books. Or how about this one: Lead by example
Have a look at the articles and let me know what you think – either about their advice RE reading, or how you would adopt the advice to other parts of your life.