What does an effective Kickstarter banner ad look like?

I’ve managed the banner advertisements on a number of great gaming websites for the last few years. What started with the Kobold Quarterly home page has expanded into a network of sites visited by over 2 million gamers and comic book enthusiasts each month.

Recently, with the rise of Kickstarter, I’ve had the pleasure of running campaigns for a number of crowd-funded projects. Here are the best performing banners, each ran for Kickstarter projects looking for funding.

Each of the above banners received click-thru-rates that were more than four times the network average.

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