I’ve managed the banner advertisements on a number of great hobby gaming websites for the last three years. Here’s the best-performing banners from companies that advertised on these sites in 2011.
The Gamerati network now serves over 25 million impressions to over 1.5 million gamers and comic book enthusiasts each month. To date, we’ve served over a billion banner impressions and recorded over 2 million clicks.
… Here are the best performing banners of 2011:
The average click-thru-rate for display advertisements on the network is 0.16%. Each of these banners received at least twice the average response.