The wrong question: Which is better?

Someone asked me which is better, Google+ or Facebook?

With the recent release of Google+ Business Pages come the expected comparisons between Google+ and Facebook. I’ve had my own thoughts about the pages themselves.

Today, someone asked for my personal thoughts as to which is better, Google+ or Facebook.

The answer: It doesn’t matter. The right questions are:

(1) Do any of my current or prospective customers use these services?

(2) If they do, how can I use these services in a unique way to reach them and add value?

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