Leaving the Third Tribe

Early last month, Darren Rowse, Brian Clark, Chris Brogan and Sonia Simone launched Third Tribe Marketing, “a private community where like-minded people help each other out. It’s based on a combination of education and interaction that takes everyone’s Internet marketing skills to a higher level.” The dual-pillars of education and interaction support the Third Tribe. Members pay $47 each month for access to marketing classes and webinars, as well as a private forum where they can discuss issues facing their businesses.

There are over 2,000 Third Tribe accounts right now. When you have that many highly motivated entrepreneurs in a closed community, the one thing you will not lack is conversation. Third Tribe is new, but I can already see that the volume of ideas and opportunities can quickly overwhelm.

Chris Brogan said it himself, when he wrote, “I can’t keep up.” (NOTE: Chris was not talking about Third Tribe, but about the demands on his time in general.)

$47 for access to people with “big brain” seemed like a good deal, so I became a member and tested the Third Tribe. Some of the classes have been interesting, but I do not think I will renew my membership. The community is just too large for me.

I fear it may be too large for the founders as well. If the goal is to create a self-helping community with some guidance from on high, they may succeed. However, if the goal is to give meaningful attention to Third Tribe members, I do not think the Tribe will live up to expectations, regardless of how talented the founders are.

I wish the Third Tribe was smaller. I’m sure I am not the only one that would pay $150 per month, if that meant being one of 500 people with direct access to the people at the top. I might even part with $300 per month, if that meant the Tribe was half-again as small – because it would likely then be twice as useful for me.

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2 Responses to “Leaving the Third Tribe”

  1. Chris Brogan says:

    Sorry to see you go, Ed. Oddly, Sonia Simone and I just talked about you when answering your question on the telethingy the other day.

    I can understand. It's quite a lot of people in there. Who knows? Maybe we'll figure out a way to give you an even smaller group. I've never heard the request before.

    Thanks for your post.

  2. Ed Healy says:

    Knowing how much you give to your audience, and knowing that you'll try to give your all to every single member of the Third Tribe, my fear is that your brain will explode trying to meet expectations.

    I love the idea of the Tribe, Chris. I wish I had the bandwidth to keep up with all the great people already there. I'm sure I'll be poorer for my withdrawal. If life grants me a reprieve from this hectic schedule, I may reconsider – especially if 'another option' comes available.

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