Taking Advantage of Opportunities

A large part of marketing is taking advantage of opportunities when they present themselves. We’ve all heard the saying “at the right place, at the right time.” Unfortunately, most people seem to think that they are never the person at the right place, at the right time. They think some other person is always the lucky one.

That’s not the case. Opportunities are all around us. They present themselves to us every day. It’s not a question of whether you have opportunities, but rather whether you can recognize them and take advantage of them.

Recognizing Opportunities
It’s about mindset. They’re out there, but if you’re not looking for them then it’s the proverbial tree falling in a forest. Do you have a book coming out? Do you know anyone with a podcast or a blog? Opportunity. Does your mother’s best friend mention her company needs a better website? Do you know any programmers? Opportunity. Are you a song writer? Happen to meet a record producer? Opportunity.

Taking Advantage of Opportunities
Part of taking advantage of opportunity is biting the bullet. Get rid of your fear and jump in. Don’t worry about being perfect. Half the battle is showing up. Sure, your execution has to be worthy of praise, once you get the job… but get the job first. You won’t get anything if you don’t stand up.

For me, most of my problem comes from not having enough time to capitalize on opportunities. I’m so strung out with little projects that have little upside I oft times can’t capitalize on a juicy tibdit. Focus. Focus on completing something wholly and completely. Don’t get sidetracked with a chaotic mess of activities so that you can’t think about anything, much less do anything new. Keep your options open.

What’s the point? There are a lot of people out there that are looking for someone with your talents. Forget your fear. Become a recovering coward and take advantage of those opportunities.


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